Research & teaching
Chair, Department of Economics and Management
Teaching: Management, marketing, strategy, innovation, digital transformation
Research: Business digitalization, decision-making, consumer behavior
Research · Entrepreneurship · Practice
I study how people and organizations use technology and build practical ways to make it work better.

My work connects academic inquiry, digital products and organizational decisions.
Chair, Department of Economics and Management
Teaching: Management, marketing, strategy, innovation, digital transformation
Research: Business digitalization, decision-making, consumer behavior
Museum Intelligence Platform
Artifacta is a comprehensive platform that enables museums to understand their visitors, deploy personalized human-like experience, and increase per-visit revenue.
Short reflections on management, innovation and the changes shaping our work.
Follow current projects, publications and conversations.
For lectures, consulting or research collaboration, tell me a little about what you have in mind.